Broadcaster Steve Price says the reason 2GB wanted to sack radio legend Alan Jones in 2019 was because a “small group of agitators who don’t deserve to be listened to” pushed advertisers to pull money from the station.
Mr Price said everyone in radio makes mistakes, “you say things when you’re on live radio that you regret,” and Mr Jones made comments which when it came “down to the crunch (meant) advertisers walked away”.
The parent company for 2GB – the Nine Network – decided “the figures no longer added up”.
“You couldn’t pay somebody the amount of money they were paying Alan to do the show, versus the money that was coming through the door from advertising”.
“The move against him last year was because the figures just didn’t add up”.
Mr Jones announced on Monday he will be retiring from radio on May 29 after 35 years in the industry citing medical advice as his reason, revealing experts cautioned him about the excessive workload in juggling radio, TV and print media.
Mr Price told Sky News host Andrew Bolt another major factor in Mr Jones’ retirement is that he “wanted a national audience” because he believed his views “needed a national audience and he didn’t have it”.
“He’s now found that with Sky so he doesn’t need the radio now”.