Saving nature is at the very heart of what we do as WWF. For more than 50 years, we have made it our mission to find solutions that save the marvelous array of life on our planet by applying the best science available and working closely with local communities.
But our work is far from done. Humans are behind the current rate of species extinction, which is at least 100–1,000 times higher than nature intended. WWF’s 2014 Living Planet Report found wildlife populations of vertebrate species—mammals, birds, reptiles, amphibians, and fish—have declined by 52 percent over the last 40 years.
And the impacts will reach far beyond the potential cultural loss of iconic species like tigers, rhinos and whales.
The good news is we’ve also seen what’s working. WWF has been part of successful wildlife recovery stories ranging from southern Africa’s black rhino to black bucks in the Himalayas. And this in turn is helping protect rich and varied ecosystems while ensuring people continue to benefit from nature.
This much is clear: we cannot afford to fail in our mission to save a living planet.
National Geographic, Marathon and Planète presents Predators: Fighting to Survive. A film by Antonine Lassaigne.
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