Taste Asia is a partnership between Epoch Times and NTD Television to promote the best of Asian food and culture to New Yorkers.
Taste Asia History
Our journey started 6 years ago in a humble Chinese restaurant on Park Avenue where we held our very first International Chinese Culinary Competition. It was the first time Chinese chefs around the world came together in New York to share their passion for traditional Chinese cuisine.
The following year, more participants joined, and the scale of the competition grew. We changed the location to the banquet hall of Chelsea Piers. One of our biggest challenges was to find a large-enough venue equipped with proper Chinese stoves and heating systems for Chinese chefs. We eventually built a 5-station Chinese kitchen inside Chelsea Piers.
Chelsea Piers was still not big enough for our competition and in 2010, we made a bold decision to move the entire competition outdoors to Times Square. In order to meet the challenges of an outdoor cooking event, we had to design and construct five fully equipped Chinese mobile kitchens that resemble delicate Tang Dynasty styled pavilions. Soon as the mobile kitchen design was realized, we felt that the event has finally found its home, and it has been held in Times Square ever since.
In the past 6 years, nearly 1000 chefs from 12 countries and regions have competed in the Competition. A total of $143,000 cash prizes have been awarded to winning participants. In 2014, we’ll return to Times Square with an even bigger event, introducing prominent chefs representing not only the Chinese cuisine, but also other Asian cuisines and countries to demonstrate their culinary traditions and techniques.
A chef is an artist who expresses his feelings through his work. A complete dish is like a piece of art that tells the stories and inspiration behind the artists.
Immersed in thousands of years of traditions, stimulated by contemporary challenges, and with a burning passion for taste, Asian chefs are without a doubt, one of the most fascinating artists to watch on today’s culinary stage.
Taste Asia aims to promote Asian culinary arts and cultures through celebrating the best of Asian cuisines, chefs, and restaurants in the greater New York area. New Yorkers will experience Asian food through month-long events that include cooking demonstrations, chefs’ contests, cultural performances, special deals at local restaurants, and a Taste Asia award dinner. .